- Textiles (quilting, embroidery, rug hooking, felting, dyeing, etc)
- Stained glass
- Whatever cool thing you’re making, probably, so give it a try
We are not interested in:
- Anything racist, sexist, homophobic or generally offensive
- Anything not handmade by you
- Anything made from a pre-designed kit
- Anything you’ve purchased for re-sale
- Many Eggs, Many Baskets. You should list your work at Herringbone Gallery because it’s another avenue to sales. Since we don’t demand exclusivity, you are free to keep showing at brick-and-mortar galleries or selling through your website or at local art and craft fairs. The more places your work can be seen, the better the chance you’ll sell, right?
- Open Door Policy. While we think traditional galleries are awesome, we know they can sometimes be inaccessible to many artists. Maybe you live in a rural area with few options for showing your work. Maybe you’re a hobbyist and worry you’ll be dismissed by a gallery owner accustomed to dealing with bigger names. Here at Herringbone, we don’t care that you live in The Back of Beyond or that you don’t have a fine arts degree or have never had a solo show at a prestigious gallery. All we’re interested in is people who love making art and want to share it.
- You’re the Boss. Mostly. You set the asking price for your work. (Unless we think you’re asking way too much or way too little, in which case we’ll ask if you’d consider adjusting it.) Your work stays in your possession until it sells. If you change your mind or sell the piece elsewhere, you simply let us know to remove it from the site. And because you ship the work yourself, you receive 70% of the proceeds instead of the standard 50/50 split from a traditional gallery.
Nope. There are no membership fees or listing fees at Herringbone Gallery. Our only charge is a 30% commission on the selling price after a piece has sold and been successfully delivered to the buyer.
Sure, you can show it and absolutely, you should sell it if you get the chance. If a buyer finds you through any route other than Herringbone Gallery, we don’t demand any claim or percentage on the work you sell. (We do get prickly when a buyer sees your work on herringbone.ca and tries to negotiate a special deal behind our backs. See What if a buyer contacts me directly to buy a piece posted on herringbone.ca? a few questions down for that particular rant.) Just don’t forget to let us know that piece is no longer available so we can remove it from the site and avoid disappointing potential buyers. Oh and good work, by the way! We knew your stuff was collectible.
Absolutely. All we ask is that you don’t list the same pieces you’ve listed elsewhere because that could get awkward in a hurry.
- Invest in the process: like and share on social media when we show your work, subscribe to our newsletter(s) so you can see what we’re saying about you, and complete your artist profile so everyone can learn more about you.
- Post new work periodically so your stuff doesn’t get stale.
- Consider creating pieces at a variety of price points to appeal to a wider range of potential buyers.
- Don’t forget to keep us in the loop so we can promote you. Have a show coming up? Complete a course? Visit an inspiring place you think might be of interest to your fellow artists and art lovers? Let us know so we can share.
Two boring words: infrastructure and marketing. We make sure the site is well designed and working properly, handle all the credit card rigmarole, field buyer questions and concerns, write newsletters and blog posts, support our artists through social media and generally promote our guts out.
While we can’t stop you from striking a private bargain with a buyer, we do ask you to resist the temptation. The modest commission we receive from each sale is what keeps the site going; using it to display and promote you and your work but then cutting us out at the last second for the sake of a few more bucks in your pocket (or the buyer’s pocket) is unethical and unfair to everyone playing by the rules.
Your framer is the expert here, of course, and you should ask her opinion, but we vote for Plexiglas. It’s less fragile and much lighter – both A+ for shipping – and can be UV treated for long-term protection of your masterpiece.
Totally your call. We realise some influential art professionals consider it undesirable for an artist to sign the front of his or her work and say a signature hidden on the back is fine (sigh) if you must, but we don’t see anything wrong with a discreet, tasteful signature wherever you want to put it. It’s your work and you get to be the boss of it and have it look however you want so go with your gut.
While it’s true that our selling contract states all purchased items must be shipped to the buyer within three days, even heartless monsters like us have to admit that sometimes circumstances prevent that. Maybe you’re on vacation, maybe you’re in a full body cast – whatever. If you can’t do it, you can’t do it. All we ask is that you let us know, preferably before your vacation or while en route to the hospital. If we know you can’t ship until a certain date, we can make a note of that on your pieces so potential buyers will know they have to wait a little longer.
The worst case scenario is we email you to say someone has bought your piece, but the wi-fi is pretty spotty at the top of Mount Kilimanjaro or wherever you are so you don’t email us back and the three days pass and we have to let the buyer know you are incommunicado and everyone is FREAKING OUT and you have no idea, except your ears are burning suspiciously, which means we could be cursing your name or it’s just really windy up there. So let’s not do that.
It’s tempting to just snag a number from the air and hope for the best, but it’s worth thinking it through so you don’t either cheat yourself or cause potential buyers to scoff and think, ‘As if.’
Consider the following factors:
- Materials. Right off the bat, you need to take into account how much it cost to produce the piece. It’s easy to calculate the cost of supplies used in their entirety, but don’t forget to include a fraction of the cost of the supplies you buy in bulk, your tools and your studio expenses.
- Time/Complexity. Obviously, a small sketch you dash off in 15 minutes (however beautifully) suggests a much lower price than a large canvas that took six painstaking months to complete. Think about the time it took and the skills involved, not just the size of the finished product.
- Reputation/Experience. This is the trickiest factor because it requires an honest look at yourself. How long have you been practicing your craft? How often do you put your work out into the world through exhibitions or your website or other galleries? How much time do you devote to developing your skills? How does your work compare to your contemporaries? Having beginner or amateur status doesn’t automatically mean your stuff should be dirt cheap, by any means, but be wary of vaulting your work into a price range you can’t yet justify. A bit of research and honest comparison with artists at a similar career stage is of huge benefit here.
- Shipping. Because Herringbone Gallery offers free shipping to buyers, it is vital you get an estimate through your preferred carrier’s online shipping calculator of what it will cost to ship your work so you can factor that into your asking price. Don’t fall into the trap of thinking ultra-low prices = more buyers because if all your proceeds from each sale go to pay for shipping, you’re going to become very discouraged very quickly.